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Personalized Email: Whether to Get Personal or Not?
If you re actively emailing but aren t sure if it will improve your campaign to include personalized user
information such as a name or a user name in your email, Comm100 explains in this article the...
More
1
Personalized Email: Whether to Get Personal or Not?
If you re actively emailing but aren t sure if it will improve your campaign to include personalized user
information such as a name or a user name in your email, Comm100 explains in this article the pros and
cons of personalized email and the best times to use it for the best results.
Personalized Email or Not?
These days, almost all third party email marketing platforms offer the option to send personalized email
by including your client s user name or name.
Is this a good idea and can it improve your email
marketing results? The answer, of course, is both yes and no.
The Basic Conversion Fact on Personalized Email
Numerous studies have revealed that the more personalized your email is, the better it will convert.
The
simplest version of this would be to include your client s user name or name in the intro to the email;
while the most complex one would be to send multiple versions of your email with customized offers
and produ
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