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Direct Sales Email vs.
Newsletters
One of the most common questions that people who are new to email marketing typically have is
whether their email marketing program should feature a newsletter or a direct sales email … or even a
hybrid of both.
Of course, the most effective email marketing programs will contain a combination...
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1 Direct Sales Email vs. Newsletters One of the most common questions that people who are new to email marketing typically have is whether their email marketing program should feature a newsletter or a direct sales email … or even a hybrid of both. Of course, the most effective email marketing programs will contain a combination of both types of emails. However, it s also important to take the time to think through what the difference between an email newsletter and a direct sales email is. With the information that you gained in the previous chapter about the different types of email marketing, their users and the types of information contained in them, you ll then be able to read this section and begin to visualize what your email marketing program should look like. From here, we ll take a look at newsletters and direct sales email in detail. You can then use this information to help determine what type of email content you should send to for the various goals of your email pro
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From Sophia Myles
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Pub. on May 17th 2012
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Email Marketing Glossary: Email Terms to Know Before
You Get Started
Now that we ve covered some of the basics that you ll need to think about as you decide how to develop
your email marketing program, it s time to give you our most comprehensive list of email terms that you
need to know before you get into the details of learning...
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1 Email Marketing Glossary: Email Terms to Know Before You Get Started Now that we ve covered some of the basics that you ll need to think about as you decide how to develop your email marketing program, it s time to give you our most comprehensive list of email terms that you need to know before you get into the details of learning about email marketing. You may want to refer back to this section at various points when you come across email terms later in this ebook and are confused! Email Terms No. 1: Above the Fold When talking about a webpage or landing page, this is the portion of the page that appears in the user s web browser without the user having to scroll down. When talking about an email, this is the portion of the email that appears in the email client s preview pane without the user needing to scroll or open the full email. Email Terms No. 2: Auto Responder This is a series of emails, typically between ten and twenty, which are automatically triggered and automatically
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From Sophia Myles
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Pub. on May 17th 2012
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Email Marketing Best Practices Summarized
Throughout this ebook, we ve provided you with best practices summaries for all areas of email
marketing.
Here we ve compiled them for your easy reference.
Email Marketing Best Practices: Sales Conversion Emails
As a general rule, a good sales email should practice all the best practices for...
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Email Marketing Best Practices Summarized Throughout this ebook, we ve provided you with best practices summaries for all areas of email marketing. Here we ve compiled them for your easy reference. Email Marketing Best Practices: Sales Conversion Emails As a general rule, a good sales email should practice all the best practices for subject lines, html design and contents. Comm100 provides you with a detailed checklist of all the best practices you need for your sales conversion emails. Email Marketing Best Practices: Drive Clicks to Page Impressions from Emails At the end of the day, you ll need your readers to click-through and complete the revenuegenerating transaction. Comm100 tells you the key best practices that you ll need to keep in mind in order to successfully accomplish that goal. Email Marketing Best Practices: Customer Retention & Winback Emails Customer retention and win-back emails will have a number of similar best practices to other emails. However, Comm100 tell
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From Sophia Myles
Microsoft Word
Pub. on May 17th 2012
Pages: 2
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1
Email Opt Out? Email Opt In? Which Is Better for You?
If you are starting to build an Email Marketing list, either on your website or by purchasing or renting
emails from others, this article explains the three different kinds of email lists - Email Opt Out Lists,
Email Opt In Lists and Email Double Opt In Lists - and the pros and...
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1 Email Opt Out? Email Opt In? Which Is Better for You? If you are starting to build an Email Marketing list, either on your website or by purchasing or renting emails from others, this article explains the three different kinds of email lists - Email Opt Out Lists, Email Opt In Lists and Email Double Opt In Lists - and the pros and cons of each. Those email list types range from the least restrictive to the most restrictive. Each is explained in detail below. What are the Types of Opt-In Lists? You started building up your email list through a sign up box on your site or a checkbox when a person registers or purchases a product. Then, along came some fussy marketing consultant and said, "Is this an opt in list? Is it a double opt in list?" You probably looked at them and wondered what exactly they meant and why it mattered. There are three ways to build a list: Email Opt Out, Email Opt In and Email Double Opt In. Comm100 will describe all three options here as well as their bene
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From Sophia Myles
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Pub. on May 14th 2012
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The Final Step: Email Subject Line and From Address
It may seem as though getting users to open your email would be the first step in designing a
successful email marketing campaign.
In fact, determining the email subject line and setting the "from"
address is typically the last step.
Unfortunately, for many companies, "last step"...
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1 The Final Step: Email Subject Line and From Address It may seem as though getting users to open your email would be the first step in designing a successful email marketing campaign. In fact, determining the email subject line and setting the "from" address is typically the last step. Unfortunately, for many companies, "last step" often translates to "quickly done and not thought out. " Having a compelling email subject line and a trusted "from" address should be a task that you spend an ample amount of time for thinking about. It all begins with users choosing to open and view your email, and in many email clients that don t automatically load a portion of your email into a preview pane, that begins with the email subject line and "from" address. Email Subject Line: Research, Research, Research There is nothing that we would like more than to tell you exactly what kind of email subject lines will work the best for your campaign! However, email subject line and what will work can
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From Sophia Myles
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Pub. on May 14th 2012
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Email Open Rate Woes: Why Not to be Fooled by Email
Open Rate?
If you ve implemented an email marketing program but aren t satisfied with or are confused by low
email open rate numbers, Comm100 explains in this article why traditional email open rate metrics
don t tell the true number of people who opened your email.
Comm100 then...
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1 Email Open Rate Woes: Why Not to be Fooled by Email Open Rate? If you ve implemented an email marketing program but aren t satisfied with or are confused by low email open rate numbers, Comm100 explains in this article why traditional email open rate metrics don t tell the true number of people who opened your email. Comm100 then explores how to use email open rate numbers to improve your campaign s performance even if the open rate itself isn t completely accurate. What is Email Open Rate and Why is It Important? Email Open rate is the number of people (in percentage form) who opened and looked at an email. It is considered to be one of the most important performance metrics of Email Marketing because it ultimately tells you how much your audience cared about your email and how many people looked at it. You ll see many statistics about what your email open rate should be. Often, what you ll be told is that, for an opt-in house list, your average email open rate should be approx
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From Sophia Myles
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Pub. on May 14th 2012
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Spam Prevention: What to Do If You re Marked by an
ESP as Spam
Perhaps you feel as though you ve done everything correctly and your email is still hitting the spam
folder instead of the inbox.
Alternatively, perhaps you already had a deliverability problem with your
marketing emails and were reading this book in order to learn how...
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1 Spam Prevention: What to Do If You re Marked by an ESP as Spam Perhaps you feel as though you ve done everything correctly and your email is still hitting the spam folder instead of the inbox. Alternatively, perhaps you already had a deliverability problem with your marketing emails and were reading this book in order to learn how to fix your problem. Possibly, you ve never had a problem before and suddenly a specific send hits the spam folder. What should you do? There s actually a great tried-and-true process for attempting to determine what sent you to spam and how to fix it. In this article, we ll walk you through your spam prevention. Spam Prevention Step 1: Test Addresses and Spam Deliverability Hopefully, you took the prior advice in this book and tested your email send to a group of seed addresses or test addresses before you sent the entire email. That means that you were able to identity that your email had a spam problem long before you sent it to your entire list.
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From Sophia Myles
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Pub. on May 14th 2012
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Email On the Phone - How Many People Read Email on
The Phone, and Why is It Important?
If you ve got an active email list that you re sending to, be aware that many of them will be reading their
email on the phone.
Comm100 explains in this article how to create an email that will be as effective on
a mobile phone as on a large...
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1 Email On the Phone - How Many People Read Email on The Phone, and Why is It Important? If you ve got an active email list that you re sending to, be aware that many of them will be reading their email on the phone. Comm100 explains in this article how to create an email that will be as effective on a mobile phone as on a large computer monitor. The Smartphone Phenomenon Walk into any coffee shop, library, bus stop, gym. . . honestly walk just about anywhere and you ll see the masses browsing the web and checking their email on the newest generation of cell phones. Smartphones, as they re called, are defined as mobile phones that operate with advanced capabilities and operating systems, similar to that of PC functionality. These phones have internet browsers and capabilities, and, increasingly people are completing their internet surfing and email reading on these phones. Why is this important to my email campaign? The primary reason that the proliferation of smartphones is impo
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From Sophia Myles
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Pub. on May 14th 2012
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Personalized Email: Whether to Get Personal or Not?
If you re actively emailing but aren t sure if it will improve your campaign to include personalized user
information such as a name or a user name in your email, Comm100 explains in this article the pros and
cons of personalized email and the best times to use it for the best...
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1 Personalized Email: Whether to Get Personal or Not? If you re actively emailing but aren t sure if it will improve your campaign to include personalized user information such as a name or a user name in your email, Comm100 explains in this article the pros and cons of personalized email and the best times to use it for the best results. Personalized Email or Not? These days, almost all third party email marketing platforms offer the option to send personalized email by including your client s user name or name. Is this a good idea and can it improve your email marketing results? The answer, of course, is both yes and no. The Basic Conversion Fact on Personalized Email Numerous studies have revealed that the more personalized your email is, the better it will convert. The simplest version of this would be to include your client s user name or name in the intro to the email; while the most complex one would be to send multiple versions of your email with customized offers and produ
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From Sophia Myles
Adobe PDF document
Pub. on May 14th 2012
Pages: 3
Views: 0
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1
Email Offer Test
Free shipping or fifty percent off? Free gift with purchase or deferred billing? What kind of email offer
will get you not only the best user response but also the best return-on-investment and repeat users? In
this article, we ll discuss email offer tests and promotion tests in your email marketing campaign.
Why...
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1 Email Offer Test Free shipping or fifty percent off? Free gift with purchase or deferred billing? What kind of email offer will get you not only the best user response but also the best return-on-investment and repeat users? In this article, we ll discuss email offer tests and promotion tests in your email marketing campaign. Why Use Email Offer Test? Subject lines and content may drive your email marketing metrics such as open rates and click through rates, but your email offer or promotion drives the actual financial success of your campaign. If nobody cares about your offer, if it s not competitive enough, if it s not easy enough to understand, or if it s not a product that anybody cares about, then you won t make any money. You can have a one hundred percent open rate, but a zero percent purchase rate if you promote the wrong email offer. Additionally, the difference between a "good" email offer and a "great" email offer can be the difference between a status quo email perfor
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From Sophia Myles
Adobe PDF document
Pub. on May 14th 2012
Pages: 3
Views: 1
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