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Sophia Myles

Sophia Myles

United States
 
Member since 2 year(s)
 
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Direct Sales Email vs. Newsletters

1 Direct Sales Email vs. Newsletters One of the most common questions that people who are new to email marketing typically have is whether their email marketing program should feature a newsletter or a direct sales email … or even a hybrid of both. Of course, the most effective email marketing programs will contain a combination... More

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Adobe PDF document

Pub. on May 17th 2012

Pages: 8

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Email Marketing Glossary: Email Terms to Know Before You Get Started

1 Email Marketing Glossary: Email Terms to Know Before You Get Started Now that we ve covered some of the basics that you ll need to think about as you decide how to develop your email marketing program, it s time to give you our most comprehensive list of email terms that you need to know before you get into the details of learning... More

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Adobe PDF document

Pub. on May 17th 2012

Pages: 6

Views: 1

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Email Marketing Best Practices Summarized

Email Marketing Best Practices Summarized Throughout this ebook, we ve provided you with best practices summaries for all areas of email marketing. Here we ve compiled them for your easy reference. Email Marketing Best Practices: Sales Conversion Emails As a general rule, a good sales email should practice all the best practices for... More

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Microsoft Word

Pub. on May 17th 2012

Pages: 2

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Email Testing How to Optimize Your Emails

1 Email Testing: How to Optimize Your Emails Through a/b Tests If you ve been sending to your email list for some time now but feel as though you could be getting better results, this article explains how running email testing such as simple a/b tests can lead to improved open rates, click-through rates and conversions. Email Testing... More

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Adobe PDF document

Pub. on May 14th 2012

Pages: 3

Views: 1

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What Makes an Email Template Design

1 What Makes an Email Template Design Successful? When it comes to email template design, the first thing that you ll need to ask yourself is, "What makes an email template design successful?" Of course, at the end of the day, your email template design will be successful if it inspires your users to action, generate revenue, or... More

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Adobe PDF document

Pub. on May 14th 2012

Pages: 5

Views: 3

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Email Opt?Out Email Opt In?Which Is Better for You

1 Email Opt Out? Email Opt In? Which Is Better for You? If you are starting to build an Email Marketing list, either on your website or by purchasing or renting emails from others, this article explains the three different kinds of email lists - Email Opt Out Lists, Email Opt In Lists and Email Double Opt In Lists - and the pros and... More

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Adobe PDF document

Pub. on May 14th 2012

Pages: 2

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The Final Step Email Subject Line and From Address

1 The Final Step: Email Subject Line and From Address It may seem as though getting users to open your email would be the first step in designing a successful email marketing campaign. In fact, determining the email subject line and setting the "from" address is typically the last step. Unfortunately, for many companies, "last step"... More

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Adobe PDF document

Pub. on May 14th 2012

Pages: 4

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Email Open Rate Woes: Why Not to be Fooled by Email Open Rate

1 Email Open Rate Woes: Why Not to be Fooled by Email Open Rate? If you ve implemented an email marketing program but aren t satisfied with or are confused by low email open rate numbers, Comm100 explains in this article why traditional email open rate metrics don t tell the true number of people who opened your email. Comm100 then... More

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Adobe PDF document

Pub. on May 14th 2012

Pages: 3

Views: 1

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Spam Prevention What to Do If You're Marked by an ESP as Spam

1 Spam Prevention: What to Do If You re Marked by an ESP as Spam Perhaps you feel as though you ve done everything correctly and your email is still hitting the spam folder instead of the inbox. Alternatively, perhaps you already had a deliverability problem with your marketing emails and were reading this book in order to learn how... More

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Adobe PDF document

Pub. on May 14th 2012

Pages: 6

Views: 0

Downloads: 0

Email On the Phone - How Many People Read Email on The Phone, and Why is It Important

1 Email On the Phone - How Many People Read Email on The Phone, and Why is It Important? If you ve got an active email list that you re sending to, be aware that many of them will be reading their email on the phone. Comm100 explains in this article how to create an email that will be as effective on a mobile phone as on a large... More

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Adobe PDF document

Pub. on May 14th 2012

Pages: 3

Views: 0

Downloads: 0