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Sophia Myles

Sophia Myles

United States
 
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Email Marketing Glossary: Email Terms to Know Before You Get Started

1 Email Marketing Glossary: Email Terms to Know Before You Get Started Now that we ve covered some of the basics that you ll need to think about as you decide how to develop your email marketing program, it s time to give you our most comprehensive list of email terms that you need to know before you get into the details of learning... More

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Pub. on May 17th 2012

Pages: 6

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Email Marketing Best Practices Summarized

Email Marketing Best Practices Summarized Throughout this ebook, we ve provided you with best practices summaries for all areas of email marketing. Here we ve compiled them for your easy reference. Email Marketing Best Practices: Sales Conversion Emails As a general rule, a good sales email should practice all the best practices for... More

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Pub. on May 17th 2012

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Direct Sales Email vs. Newsletters

1 Direct Sales Email vs. Newsletters One of the most common questions that people who are new to email marketing typically have is whether their email marketing program should feature a newsletter or a direct sales email … or even a hybrid of both. Of course, the most effective email marketing programs will contain a combination... More

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Pub. on May 17th 2012

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Email Open Rate Woes: Why Not to be Fooled by Email Open Rate

1 Email Open Rate Woes: Why Not to be Fooled by Email Open Rate? If you ve implemented an email marketing program but aren t satisfied with or are confused by low email open rate numbers, Comm100 explains in this article why traditional email open rate metrics don t tell the true number of people who opened your email. Comm100 then... More

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Pub. on May 14th 2012

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Spam Prevention What to Do If You're Marked by an ESP as Spam

1 Spam Prevention: What to Do If You re Marked by an ESP as Spam Perhaps you feel as though you ve done everything correctly and your email is still hitting the spam folder instead of the inbox. Alternatively, perhaps you already had a deliverability problem with your marketing emails and were reading this book in order to learn how... More

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Pub. on May 14th 2012

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Email On the Phone - How Many People Read Email on The Phone, and Why is It Important

1 Email On the Phone - How Many People Read Email on The Phone, and Why is It Important? If you ve got an active email list that you re sending to, be aware that many of them will be reading their email on the phone. Comm100 explains in this article how to create an email that will be as effective on a mobile phone as on a large... More

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Adobe PDF document

Pub. on May 14th 2012

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Personalized Email Whether to Get Personal or Not

1 Personalized Email: Whether to Get Personal or Not? If you re actively emailing but aren t sure if it will improve your campaign to include personalized user information such as a name or a user name in your email, Comm100 explains in this article the pros and cons of personalized email and the best times to use it for the best... More

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Pub. on May 14th 2012

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Email Offer Test

1 Email Offer Test Free shipping or fifty percent off? Free gift with purchase or deferred billing? What kind of email offer will get you not only the best user response but also the best return-on-investment and repeat users? In this article, we ll discuss email offer tests and promotion tests in your email marketing campaign. Why... More

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Pub. on May 14th 2012

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Open Rates Open Rates Numbers and Their Meaning

1 Open Rates: Open Rates Numbers and Their Meaning Once you manage to get your email delivered to your recipients successfully, the next most important email marketing or newsletter metric is open rates. After all, does it matter at all if you delivered an email if nobody actually opened it and read it? In this section we ll talk... More

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Adobe PDF document

Pub. on May 14th 2012

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Links in Email How to Code and Phrase Them

1 Links in Email: How to Code and Phrase Them After inbox deliverability and open-rate, the most important metric driving the success of your email marketing or newsletter campaign will be click-through rate. It doesn t take a great deal of intimate understanding to know that if you can t convince subscribers or readers to click from... More

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Adobe PDF document

Pub. on May 14th 2012

Pages: 4

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