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The Final Step: Email Subject Line and From Address
It may seem as though getting users to open your email would be the first step in designing a
successful email marketing campaign.
In fact, determining the email subject line and setting the "from"...
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1
The Final Step: Email Subject Line and From Address
It may seem as though getting users to open your email would be the first step in designing a
successful email marketing campaign.
In fact, determining the email subject line and setting the "from"
address is typically the last step.
Unfortunately, for many companies, "last step" often translates to
"quickly done and not thought out.
" Having a compelling email subject line and a trusted "from" address
should be a task that you spend an ample amount of time for thinking about.
It all begins with users
choosing to open and view your email, and in many email clients that don t automatically load a portion
of your email into a preview pane, that begins with the email subject line and "from" address.
Email Subject Line: Research, Research, Research
There is nothing that we would like more than to tell you exactly what kind of email subject lines will
work the best for your campaign! However, email subject line and what will work can
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