Email On the Phone - How Many People Read Email on The Phone, and Why is It Important

1 Email On the Phone - How Many People Read Email on The Phone, and Why is It Important? If you ve got an active email list that you re sending to, be aware that many of them will be reading their email on the phone. Comm100 explains in this article how to... More

1 Email On the Phone - How Many People Read Email on The Phone, and Why is It Important? If you ve got an active email list that you re sending to, be aware that many of them will be reading their email on the phone. Comm100 explains in this article how to create an email that will be as effective on a mobile phone as on a large computer monitor. The Smartphone Phenomenon Walk into any coffee shop, library, bus stop, gym. . . honestly walk just about anywhere and you ll see the masses browsing the web and checking their email on the newest generation of cell phones. Smartphones, as they re called, are defined as mobile phones that operate with advanced capabilities and operating systems, similar to that of PC functionality. These phones have internet browsers and capabilities, and, increasingly people are completing their internet surfing and email reading on these phones. Why is this important to my email campaign? The primary reason that the proliferation of smartphones is impo Less