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What Makes an Email Template Design Successful?
When it comes to email template design, the first thing that you ll need to ask yourself is, "What makes
an email template design successful?" Of course, at the end of the day, your email template design...
More
1
What Makes an Email Template Design Successful?
When it comes to email template design, the first thing that you ll need to ask yourself is, "What makes
an email template design successful?" Of course, at the end of the day, your email template design will
be successful if it inspires your users to action, generate revenue, or increase customer loyalty and
awareness.
That s certainly the bottom line.
But on the way there, you ll need to consider many other
metrics and elements.
Here are the most important ways to determine the success of your email
template design before you evaluate its ability to generate activity for your site.
Are Your Subscribers Opening Your Email?
Your email template design can only be successful if your subscribers are actually opening the email.
Most email marketing and newsletter providers such as Comm100 include email open rate tracking as
part of the standard metrics package for your email program.
Open rate numbers are typically not one
hundred per
Less
