Spam Prevention What to Do If You're Marked by an ESP as Spam

1 Spam Prevention: What to Do If You re Marked by an ESP as Spam Perhaps you feel as though you ve done everything correctly and your email is still hitting the spam folder instead of the inbox. Alternatively, perhaps you already had a deliverability... More

1 Spam Prevention: What to Do If You re Marked by an ESP as Spam Perhaps you feel as though you ve done everything correctly and your email is still hitting the spam folder instead of the inbox. Alternatively, perhaps you already had a deliverability problem with your marketing emails and were reading this book in order to learn how to fix your problem. Possibly, you ve never had a problem before and suddenly a specific send hits the spam folder. What should you do? There s actually a great tried-and-true process for attempting to determine what sent you to spam and how to fix it. In this article, we ll walk you through your spam prevention. Spam Prevention Step 1: Test Addresses and Spam Deliverability Hopefully, you took the prior advice in this book and tested your email send to a group of seed addresses or test addresses before you sent the entire email. That means that you were able to identity that your email had a spam problem long before you sent it to your entire list. Less