Think of this issue of SOLD as a book of magic formulas to help you enchant your prospects and customers with WOW sales presentations. Phil Waknell’s article, “Presentation 2.0: Change Customers and Change the World,” will show you how to enter the minds of...
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Think of this issue of SOLD as a book of magic formulas to help you enchant your prospects and customers with WOW sales presentations. Phil Waknell’s article, “Presentation 2.0: Change Customers and Change the World,” will show you how to enter the minds of your customers to understand what they truly know, think and feel. Their primary problem or obstacle will be revealed to you, so you’re able to use your wizardly skills to coax them gently to take the action that leads to a sale.
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