Unit 3 Sociocultural Factors in International Business INTRODUCTION Task 1. Discuss the following questions How do you understand the word “sociocultural”? Do you personally have any experience of communicating with people coming from cultures different...
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Unit 3 Sociocultural Factors in International Business INTRODUCTION Task 1. Discuss the following questions How do you understand the word “sociocultural”? Do you personally have any experience of communicating with people coming from cultures different from yours? If so, try to recall your feelings. In your opinion, how should the behaviour of businesspeople change when they come to work in other countries? Do you think that students of international business should be given courses on cultures of different countries? Provide your arguments. How difficult, to your mind, is becoming aware of cultural differences? What aspects of a foreign culture are most essential for an international manager to get acquainted with, do you think? USE OF THE ESSENTIAL VOCABULARY Task 2. Memorise the essential vocabulary and translate the sentences containing it (1) affect (впливати, діяти (на щось) – to do smth. that produces an effect or change in smb. or smth. Culture affects all business
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