PRESS RELEASE FOR IMMEDIATE DISTRIBUTION IMPERIAL TOBACCO CANADA CONTINUES ON ITS QUEST TO OFFER LESS RISKY ALTERNATIVES TO ADULT SMOKERS The company opens its first vape shop in downtown Toronto Montreal, Quebec – September 17, 2020 - Imperial Tobacco...
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PRESS RELEASE FOR IMMEDIATE DISTRIBUTION IMPERIAL TOBACCO CANADA CONTINUES ON ITS QUEST TO OFFER LESS RISKY ALTERNATIVES TO ADULT SMOKERS The company opens its first vape shop in downtown Toronto Montreal, Quebec – September 17, 2020 - Imperial Tobacco Canada announces the opening of a new retail store in Toronto that offers adult consumers a full-range of VUSE vapour products. “The opening of our first VUSE store in Canada is an important component of our harm reduction strategy and an integral part of our goal to reduce the health impact of our business by offering a greater choice of less risky products to adult consumers,” said Ralf Wittenberg, President and CEO at Imperial Tobacco Canada. “This is another step towards our purpose of building A Better Tomorrow for all our stakeholders.” Multiple studies and academic journals have reaffirmed the less harmful nature of vaping products. Many health groups, including Public Health England, have estimated that vaping products are at lea
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