The subject of this magazine issue is addressing the negative stereotypes linked to disabilities in the media. Targeting a niche market, they act as a voice for the more inferior groups in society e.g. people with disabilities. The logo/ masthead is...
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The subject of this magazine issue is addressing the negative stereotypes linked to disabilities in the media. Targeting a niche market, they act as a voice for the more inferior groups in society e.g. people with disabilities. The logo/ masthead is featured on almost every issue of The Big Issue magazine. This has led to it becoming a well-known brand, and is more recognisable to customers. The logo is usually lo- cated in the top left hand corner, which is typically where a reader first looks on a page. The social enterprise also reinforces the idea that they are not a charity through their slogan: “a hand up, not a handout.” This connotes that the people working for the Big Issue, do not want to be treated as char- ity cases, but as someone with a conventional job. The price is also advertised on the front cover, similar to most magazine, although it has a relatively low cost compared to most upmarket maga- zines which can range from a price of £4 and up. In the top right hand corne
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