How Valuable Is A Repeat Customer -zinrelo Com

How Valuable Is A Repeat Customer ? zinrelo.com/how-valuable-is-repeat-customer.html Samir Palnitkar July 27, 2018 Ever wondered if you can quantify the value of a repeat customer, specifically for your business? Can you apply a simple mathematical model to... More

How Valuable Is A Repeat Customer ? zinrelo.com/how-valuable-is-repeat-customer.html Samir Palnitkar July 27, 2018 Ever wondered if you can quantify the value of a repeat customer, specifically for your business? Can you apply a simple mathematical model to quantify the value of a repeat customer for your business? Yes, you can with this simple formula. Just a few numbers to get you started! In this article, we will introduce a key concept, Repeat Customer Leverage (RCL),to help estimate the value of a repeat customer specifically for your business. Repeat Customer Leverage Take the case of a company, Acme. Suppose, You can find these x and y values from your internal business metrics, or if you are an eCommerce business, it can be found in the Audience Behavior – New vs Repeat Section in Google Analytics. Then, 1/3 Less