Using Tagging to Segment Customers in a Loyalty Program zinrelo.com/using-tagging-segment-customers-loyalty-program.html Reny Punnoose April 3, 2019 The essence of creating a loyalty rewards program is to ensure customers feel special and find a reason to...
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Using Tagging to Segment Customers in a Loyalty Program zinrelo.com/using-tagging-segment-customers-loyalty-program.html Reny Punnoose April 3, 2019 The essence of creating a loyalty rewards program is to ensure customers feel special and find a reason to come back again to your store. Understanding customers interests, specific needs and behavior patterns may be hard at times, with plethora of data available. A loyalty program makes this segmentation easier. Tagging functionality in a loyalty rewards program can help to segment customers based on different needs, interests or criterion. Knowing your Customers Starbucks is one such brand that takes the efforts to know their customers’ preferences and habits and using them to create a feedback loop that amplifies buying behavior. Starbucks Rewards program offers plenty of customization for users, including a free beverage on the user’s birthday and personalized suggestions based upon past orders. They know which days of the week their c
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