Tiered Loyalty Programs- What Makes the Sephora’s Loyalty Rewards Program Successful? zinrelo.com/tiered-loyalty-programs-what-makes-the-sephoras-loyalty-rewards-program-successful.html Reny Punnoose October 5, 2018 According to research by IRI Worldwide,...
More
Tiered Loyalty Programs- What Makes the Sephora’s Loyalty Rewards Program Successful? zinrelo.com/tiered-loyalty-programs-what-makes-the-sephoras-loyalty-rewards-program-successful.html Reny Punnoose October 5, 2018 According to research by IRI Worldwide, in 2017, 74 percent of consumers chose a store based on a strong loyalty or discount program. Brands have no choice but to take their loyalty rewards program very seriously, in today’s highly competitive framework. Tiered programs are a more advanced loyalty rewards system. After reaching a certain number of points, customer is upgraded to the next tier and receives exclusive benefits from that tier. Tiered loyalty programs are one of the most effective ways to motivate desired behaviors from customers, especially when the upper tiers convey a sense of exclusivity. Let’s look at a very popular tiered program from a leading beauty brand Sephora. Sephora’s Beauty Insider loyalty program, attracts users with the ‘exclusivity’ of each tie
Less
