Best Practices: How to name your loyalty rewards program? zinrelo.com/naming-loyalty-rewards-program.html Reny Punnoose August 24, 2018 When it comes to your loyalty rewards program, what’s in a name? The name of your loyalty program will determine how your...
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Best Practices: How to name your loyalty rewards program? zinrelo.com/naming-loyalty-rewards-program.html Reny Punnoose August 24, 2018 When it comes to your loyalty rewards program, what’s in a name? The name of your loyalty program will determine how your customers feel about the program even before they sign up for it. It should not only motivate your shoppers to join the program but also have a high recall value. This blog highlights 4 tips you should consider, while naming your loyalty program. Let’s get started: 1. Get creative keeping the brand connect intact: Every loyalty rewards program has points, but you don’t necessarily have to name it as points. The points that your customers earn by participating in your loyalty rewards program can be named differently. Delta airlines uses “sky miles,” American coffee chain Starbucks assigns “stars,” and UK health and beauty brand Pixi confers “Pixi dust” with loyalty purchases. Creativity here can help customers to connect with your br
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