3/1/2019 Loyalty360 - Jai Rawat of Zinrelo Shares Loyalty Rewards Wisdom: Part II DAILY NEWS JAI RAWAT OF ZINRELO SHARES LOYALTY REWARDS WISDOM: PART II Mark Johnson | Loyalty360, January 11, 2019 Zinrelo’s leadership in loyalty rewards is contingent upon...
More
3/1/2019 Loyalty360 - Jai Rawat of Zinrelo Shares Loyalty Rewards Wisdom: Part II DAILY NEWS JAI RAWAT OF ZINRELO SHARES LOYALTY REWARDS WISDOM: PART II Mark Johnson | Loyalty360, January 11, 2019 Zinrelo’s leadership in loyalty rewards is contingent upon its expertise and adaptability. Founder Jai Rawat recently spoke with Loyalty360 about the strategies needed to stay relevant in the present landscape. (https://loyalty360.org/content-gallery/daily-news/jai-rawat-of-zinerlo-shares-loyalty-rewards- wisdom) Rawat believes the future of customer loyalty is di cult to predict. A possible future, he noted, is brands generating a network effect. He indicated that the airline industry has successfully implemented strategies to achieve such an effect, but that similar attempts by retailers such as Plenti have thus far failed. “I think there is an opportunity to create something similar in the retail space as well,” he states. “It’s just that no one has gured out how to do it right. Yet.” On t
Less
