I. CONTENT MARKETING Why Digital Publishing is essential for today’s business? In 2017, it is no secret that consumers spend more and more time consuming media on their mobile devices. Therefore, it is crucial for businesses to put quality content on the...
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I. CONTENT MARKETING Why Digital Publishing is essential for today’s business? In 2017, it is no secret that consumers spend more and more time consuming media on their mobile devices. Therefore, it is crucial for businesses to put quality content on the internet to attract more audience and eventually convert them into buyers. 1) Consumers are looking for quality content As we love to say at Calaméo, content is key to be attractive on the web. This is why using great design and interactive content such as video or audio to give the best experience to your visitors will enhance your brand image. With your Calaméo account, you can provide the quality content and experience your customers are looking for. 2) Reach your audience in the right format According to a recent mobile marketing statistics compilation from SmartInsights.com, consumers in the UK and North America spend more than two-thirds of their time on their mobile devices. Also, the majority of consumers are multiplatform and
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