Wassim Zhani BUS 401 Dr. David Robinson Chapter 1, Exercise 2 Question: From your perspective as a cable or satellite service consumer, does Comcast’s strategy as described in Illustration Capsule 1.1 seem to be well matched to industry and competitive...
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Wassim Zhani BUS 401 Dr. David Robinson Chapter 1, Exercise 2 Question: From your perspective as a cable or satellite service consumer, does Comcast’s strategy as described in Illustration Capsule 1.1 seem to be well matched to industry and competitive conditions? Does the strategy seem to be keyed to maintaining a cost advantage, offering differentiating features, serving the unique needs of a niche, or developing resource strengths and competitive capabilities rivals can’t imitate or trump? Do you think Comcast’s strategy has evolved in recent years? Why or why not? What is there about Comcast’s strategy that can lead to sustainable competitive advantage? Answer: In my opinion, Comcast’s strategy is well matched to industry and competitive conditions. Comcast’s strategy is awfully good. It will lead Comcast to achieve sustainable competitive advantages. Comcast is planning to increase its revenue by providing internet service and enhancing sales force. The company will continue to pr
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