x NEW-TO-CRUISE CUSTOMERS by CRUISE ADVISER Cruise Adviser is the leading cruise magazine for the travel trade. Subscribe to our monthly mail out at cruise-adviser.com/subscribe Abta’s Holiday Habits Report 2017 shows that nearly half of UK holidaymakers...
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x NEW-TO-CRUISE CUSTOMERS by CRUISE ADVISER Cruise Adviser is the leading cruise magazine for the travel trade. Subscribe to our monthly mail out at cruise-adviser.com/subscribe Abta’s Holiday Habits Report 2017 shows that nearly half of UK holidaymakers (42 per cent) who have never been on a cruise are interested in going on one. It stated that cruises appeal to the growing market of potential cruisers because they offer new experiences, provide a greater range of wellness, educational, culinary, cultural onboard activities and entertainment. When selling cruise, it’s important to identify your market by appealing to the emerging adventurer, the lone traveller, the special interest cruiser, families and couples. To attract first time cruisers point to new destinations, itineraries, departure ports and duration of cruises. It’s also important to match new customers to the correct ship as they are more likely to book – and rebook – when paired with the right product. Here are examples o
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