Lizzy Hallmark Serviss MKTG 4500 4 November 2016 Live Nation Digital Audit Today, Live Nation is the world’s most renowned live entertainment and e-commerce company, comprised of four global market leaders: Ticketmaster, Live Nation Concerts, Artist Nation...
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Lizzy Hallmark Serviss MKTG 4500 4 November 2016 Live Nation Digital Audit Today, Live Nation is the world’s most renowned live entertainment and e-commerce company, comprised of four global market leaders: Ticketmaster, Live Nation Concerts, Artist Nation and Live Nation Media Sponsorship. Since their founding in 1977, Live Nation acquired some of the largest concert promotion companies in the United States, as well as in 40 other countries. On average, Live Nation holds over 30,000 events every year, drawing more than 60 million music fans worldwide. The digital revolution of live music events extends far beyond in-concert videos, photography, Twitter or Facebook status updates. The digital experience presented by Live Nation is the common thread throughout the modern concert experience. Measured against all music entertainment websites, Live Nation Digital is the third most visited site. Their vast multitude of websites, paired with their Live Nation and Ticketmaster mobile applicat
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