Case Study: AirAsia Friendsy | Top Viral Social Media Campaign

https://www.youtube.com/watch?v=3P_lzeh7uuM Air Asia – Friendsy Facebook Campaign In 2012 Air Asia started flights from Sydney to Kuala Lumpur. But… they were up against fierce competition and lack of marketing budget. They needed brand... More

https://www.youtube.com/watch?v=3P_lzeh7uuM Air Asia – Friendsy Facebook Campaign In 2012 Air Asia started flights from Sydney to Kuala Lumpur. But… they were up against fierce competition and lack of marketing budget. They needed brand awareness…fast So, Air Asia decided to launch a Facebook contest where a Facebook user will get to fly in Air Asia Airbus with 302 of his/her friends The plane would be entirely theirs plus Air Asia would fund a 3-day vacation And they could even choose seats for all of their friends Result? The whole campaign got viral and fan base of Air Asia got increased by 30% It generated a PR worth $1.5 million Around 2,300,000 people engaged with this contest Less