A CES bullshit detector: What tech trends really matter Stephen Whiteside Source: Event Reports, Consumer Electronics Show, January 2018 Downloaded from WARC Technological change is occurring at a rapid rate, and events like CES provide a window for brands...
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A CES bullshit detector: What tech trends really matter Stephen Whiteside Source: Event Reports, Consumer Electronics Show, January 2018 Downloaded from WARC Technological change is occurring at a rapid rate, and events like CES provide a window for brands to understand which new offerings are of vital importance, and those that are of relatively limited appeal. Augmented reality is an urgent area for brands to explore, as this technology exists at the intersection of several complementary trends. Artificial intelligence, the blockchain and 5G networks are among the technologies that generated considerable buzz at CES, but these terms are frequently misapplied. Rather than focusing on shiny objects, it is essential for marketers to understand how these offerings will deliver meaningful data. But guidance is at hand for any brand custodian who is overwhelmed by the big screens, bright lights, and complex terminology. Shelly Palmer – CEO of The Palmer Group, a strategic advisory, busines
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