Tishani De Silva Uses and Gratification Theory Uses and Gratification theory states that audiences consume media products for specifics uses to satisfy their needs. This falls under four main categories: - Information (gathering information and satisfying...
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Tishani De Silva Uses and Gratification Theory Uses and Gratification theory states that audiences consume media products for specifics uses to satisfy their needs. This falls under four main categories: - Information (gathering information and satisfying curiosity) - Personal Identity (finding validation for personal values) - Entertainment (Escaping issues or emotional release) - Integration and Social Interaction (Identifying with others and provides a sense of belonging) Information For the older members of the target audience (25 – 35) the film will provide them with an insight into the struggles that teenagers face growing up in today’s society compared to when they were growing up hence proving an education as to how society has changed and the struggles facing young people today. However due to the fictional nature of the film it cannot provide an accurate insight into these struggles that face real teenagers today as it exaggerated for dramatic purposes and created in order to
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