EMATIC Agency - Covid-19 strategies Highlights. The Covid-19 is causing an unprecedented health, economic and social global crisis. In Asia, 48% of the consumers are hugely concerned about Covid-19. Brands, by their response to consumers shift of behaviors,...
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EMATIC Agency - Covid-19 strategies Highlights. The Covid-19 is causing an unprecedented health, economic and social global crisis. In Asia, 48% of the consumers are hugely concerned about Covid-19. Brands, by their response to consumers shift of behaviors, are empowered to mitigate the impact of the crisis and to pave the way to recovery. There are opportunities on the digital marketing side to compensate the impact. Glance on Consumer changes. Shift in behaviors ● In Asia, 30% of the consumers said they panic about running out of essentials, ending up making ‘panic purchases’. ● 52% have cut down on leisure activities such as eating out, socializing and cinema, and countries confinement measures encourage this trend. ● 48% buy more personal hygiene products: +45% buy more health and nutritional products and +40% more home cleaning products ● We observe an increase of online activities: ○ +32% increase in online shopping activities across all Asia markets, ○ +42% increase in home stre
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