1 Press Contact: Belle Lenz Belle.lenz@mbww.com 718-640-6890 April 25, 2014 MAGNA GLOBAL’S ADVERTISING FORECASTS US Media Owners Advertising Revenues to increase 6.0% in 2014 Digital Media and Television will capture the bulk of that growth Affordable Care...
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1 Press Contact: Belle Lenz Belle.lenz@mbww.com 718-640-6890 April 25, 2014 MAGNA GLOBAL’S ADVERTISING FORECASTS US Media Owners Advertising Revenues to increase 6.0% in 2014 Digital Media and Television will capture the bulk of that growth Affordable Care Act and Political Ad Spend To Boost Local Media Owner Revenues Digital Media Now Bigger Than National TV, Set to Surpass All Television by 2018 The MAGNA GLOBAL advertising forecasts are based on independent research that examines media suppliers’ revenue trends as well as macro-economic data. They are updated on quarterly basis. Top Stories • MAGNA GLOBAL is forecasting US media owners advertising revenues to grow by +6.0% this year, to $168bn. This is an increase from our previous forecast of +5.5% (December 2013). • The main drivers include an improved economic outlook in the US and incremental advertising spend generated by non-recurring 2014 events: Sochi Olympics, Mid-Term Elections, FIFA Soccer World Cup, and communication on
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