MASS MEDIA • There are different types of mass media that we are accustomed to in this day and age. For example: television, radio and newspaper. • Mass media refers to communication devices, which can be used to communicate and interact with a large number...
More
MASS MEDIA • There are different types of mass media that we are accustomed to in this day and age. For example: television, radio and newspaper. • Mass media refers to communication devices, which can be used to communicate and interact with a large number of audiences in different languages. • Has an important influence on Plublic Opinion. • New technologies. • Mass media are an inseparable part of our lives. • Entertainment and media always go hand in hand. • Mass media also remain to be an effective medium for communication, dissemination of information, advertising and marketing. • Help to express and sharing views, opinions, and ideas. TELEVISION • Television appeals both the auditory and visual senses, and hence is an important communication device as it beholds the attention of the audience.
Less
