Emotions To Trigger In Your Email
Marketing Campaign
Most working professionals check their emails several times a day. If you’ve managed to get past
the gatekeeper and confirm an email subscription with your reader, they will see your newsletters
or...
More
Emotions To Trigger In Your Email
Marketing Campaign
Most working professionals check their emails several times a day. If you’ve managed to get past
the gatekeeper and confirm an email subscription with your reader, they will see your newsletters
or promotions. Although, like most things in life, it’s not about getting it, it’s about keeping it. In
this case, your reader/potential customer has ponied up their email address, which is half the
battle. But what you really want is for them to actually read your mail once it’s delivered and
hopefully capture their attention enough to guide them back to your website and make a sale.
This is easier said than done.
Using words that are not only persuasive but also hit your readers’ emotional trigger points are
the surest way to encourage a reaction, or in other words, a transaction. Listed below are some of
the main emotions you’ll want to target along with some helpful strategies on how to go about it.
Fear
Let’s face it: Everyone is busy. S
Less