Trade Show Lead Zappers, the Blessing
and the Curse
One of the biggest challenges faced by companies who employ a Trade Show Samuraistyle strategy at the show is handling what can be an overwhelming number of sales
leads. Mild-mannered employees will...
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Trade Show Lead Zappers, the Blessing
and the Curse
One of the biggest challenges faced by companies who employ a Trade Show Samuraistyle strategy at the show is handling what can be an overwhelming number of sales
leads. Mild-mannered employees will generally bring back only a small handful of leads
if they bring any back at all. A Trade Show Samurai, on the other hand, will bring back
hundreds or even thousands of new leads.
The first barrier to handling all those leads is data-entry. It is time consuming, boring, and
runs the risk of never getting done which means all those great leads may get stale on the
shelf. Many shows offer lead-zappers where you simply point the zapper-thing at the
barcode on the badge and when it beeps you have an instant lead! Hooray! But wait—this
isn’t enough. The electronically captured lead is worth slightly more, not much more,
than a business card. The only thing you really know is whether they stopped by your
booth long enough to get zapped. This won
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