Major Mistakes in Designing Promotional Bookmarks
When it comes to any mode of advertising, there will always be common
mistakes that advertisers are bound to take if they do not research and
brainstorm well. Even in marketing strategies such as promotional...
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Major Mistakes in Designing Promotional Bookmarks
When it comes to any mode of advertising, there will always be common
mistakes that advertisers are bound to take if they do not research and
brainstorm well. Even in marketing strategies such as promotional bookmarks,
there are common errors and in order to avoid them one must know what they
are. After all, how will you defeat an enemy in battle if you know nothing about
them, right?
MISTAKE # 1 – It’s too big and bulky. Remember that a bookmark will be inserted
in between pages and they have to be thin and flat enough, not bulky or
hulking. It should also not protrude out of the publication when inserted.
MISTAKE # 2 – Neither should it be too small and slippery. It is bound to be a
functional material even with its advertising. If it is too small that you can barely
locate them in your book or too slippery that they fall off to easily then they
would defeat its purpose.
MISTAKE # 3 – The text is unreadable. Make sure that all the tex
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