Loyalty Marketing Programs Do You Earn Loyalty

Loyalty Marketing Programs: Do You Earn Loyalty? Loyalty is spectacularly difficult to earn and very difficult to measure. It is typically gauged by the state of purchase and repurchase. But the actual behavior is very difficult to purchase. It’s very... More

Loyalty Marketing Programs: Do You Earn Loyalty? Loyalty is spectacularly difficult to earn and very difficult to measure. It is typically gauged by the state of purchase and repurchase. But the actual behavior is very difficult to purchase. It’s very difficult to correlate loyalty matrix with other business management matrix. What’s the truth behind the loyalty? Businesses often says that having loyal customers is fundamental long term to the success. However, here is revealing facts of customers loyalty. “20 customers out of 100 switch loyalty if competitor brand offer better loyalty program” Do the customers remain loyal? Now the loyalty programs are just bribes. And tell me, who wouldn’t like things for free? May the truth is, loyalty programs are no more able to deliver the loyalty to the customers. It means they are no more effective. “I am a very loyal customer as i have 5 loyalty cards from different 5 brands” isn’t is sound cheated when your customers say they are loyal to you Less