Investing Guide at Deep Blue Group Publications LLC
Tokyo: Financial Engines Revs Up Retirement Plans
When they were newlyweds 23 years ago Jeff Maggioncalda’s wife, Anne, challenged
him to a Monopoly battle. Determined to gain the upper hand, Jeff secretly...
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Investing Guide at Deep Blue Group Publications LLC
Tokyo: Financial Engines Revs Up Retirement Plans
When they were newlyweds 23 years ago Jeff Maggioncalda’s wife, Anne, challenged
him to a Monopoly battle. Determined to gain the upper hand, Jeff secretly created a
program, known as a simulation engine, to model the results of 1 million Monopoly
games and used it to generate a list of probabilities and payoffs for all the game’s
properties. “We played until she realized I had this little cheat sheet, and then she
thought I was a total jerk,” he laughs. (Actually, Anne, whose Ph.D. dissertation was on
the reproductive strategies of male orangutans, was amused by his creative adaptation.)
Maggioncalda, 45, has used his knack for simulations (and for landing on the corporate
equivalent of Boardwalk) to win at a real-life game, too: the financial advice business. As
chief executive of Financial Engines FNGN -0.48% he has built the nation’s largest
registered investment advisor, with (as
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