Realtors Shift Marketing Campaign Targeting Young Buyers

Realtors Shift Marketing Campaign Targeting Young Buyers The National Association of Realtors has launched a major national advertising campaign that that targets young buyers as the recovering real estate markets creates a new generation of home buyers.... More

Realtors Shift Marketing Campaign Targeting Young Buyers The National Association of Realtors has launched a major national advertising campaign that that targets young buyers as the recovering real estate markets creates a new generation of home buyers. The campaign, in conjunction with realtor.com, as well as a comprehensive public relations effort,“Real Insight,”will showcase the value of the local knowledge and accurate data available to consumers. “Together Realtors and realtor.com deliver the real insights and know-how to make home happen for home buyers and sellers all across the country,”said Steve Brown, NAR president and co-owner of Irongate, Inc., Realtors in Dayton, Ohio. “This effortis critically important for our industry as we unite under a common goal of providing the most accurate market data available online along with the deep local knowledge and Realtor® expertise that buyers and sellers need to make their real estate dreams a reality.” NAR’s latest campaign, “Real Less