7 SURPRISING THINGS YOU MIGHT NOT THINK OF SHARING WITH YOUR PR FIRM

Let’s connect! /NewsmakerGroup @NMGPR /company/newsmaker-group 7 SURPRISING THINGS YOU MIGHT NOT THINK OF SHARING WITH YOUR PR FIRM Don’t panic. This article does not suggest sharing “dirty laundry” with your PR representatives. But you might be surprised... More

Let’s connect! /NewsmakerGroup @NMGPR /company/newsmaker-group 7 SURPRISING THINGS YOU MIGHT NOT THINK OF SHARING WITH YOUR PR FIRM Don’t panic. This article does not suggest sharing “dirty laundry” with your PR representatives. But you might be surprised by some of the information you should provide to help achieve maximum value from your communications campaign. In reviewing these suggestions, bear in mind that trust is an essential element in a client-agency relationship. As we stressed in an earlier blog post “A Portrait of a Good Client,” your PR firm is only as helpful as you allow it to be. You must let them in, treat them as a true member of your team, and keep them abreast of all company developments – even when you think the details aren’t relevant to your PR. This will enable your communications partner to provide counsel early-on so that your PR is as newsworthy and strategically strong as possible. After all, you’ve hired a firm because they bring a needed expertise to you Less