China Exports and Air Pollution: Can the Earth Be
Remade in China?
What comes into your mind when you see a
label that says “Made in China?” We all know the
stereotype: cheaply made and low-quality. But China
has been shredding that image off for years...
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China Exports and Air Pollution: Can the Earth Be
Remade in China?
What comes into your mind when you see a
label that says “Made in China?” We all know the
stereotype: cheaply made and low-quality. But China
has been shredding that image off for years now – in
2009, a 30-second commercial shown on CNN featured
a “Made in China, Made with the World” theme, which
depicted products with the “Made in China” label being
made with the aid of top foreign brands. The ad
included a refrigerator labeled with “Made China with
European styling,” clothes labeled with “Made in China
with French designers,” and the like.
This branding campaign was a move to boost
China’s product image, and indeed, according to the
2014 “Made In” report, a study conducted by Interpublic Group’s global brand consultancy Future Brand, The
People’s Republic of China ranked ninth on the list of products consumers would most likely purchase. The
research concluded that the country of origin of goods is “m
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