Jim Steier, cfre chief executive Officer StOrY time I’ve always thought that a good story not shared is a missed opportunity to inform people about the good work your parish or organization does. I remember the wonderful stories about heroes that my parents...
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Jim Steier, cfre chief executive Officer StOrY time I’ve always thought that a good story not shared is a missed opportunity to inform people about the good work your parish or organization does. I remember the wonderful stories about heroes that my parents told me as a child. I passed those stories on to my children – I hope they’ll do the same with theirs. Your organization – religious, community-based or social service – does good work. It helps people. That leaves you with stories to tell. I suggest you add sharing those stories to your year-end to-do list. Here are a few ways: • Sharing stories about how donors helped you fulfill your mission is a given for your annual report. Donors want to know how their support enabled you to better fulfill your mission. • Add a little life to the year-end tax letters you send by adding a story about donor impact. Those tax letters can serve more than one purpose and a powerful story can add some spice to what is typically viewed as a dull lett
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