JIM STEIER, CFRE CHIEF EXECUTIVE OFFICER TIERED GOALS SET UP EVERY CAMPAIGN FOR SUCCESS Everyone wants to associate with a winner. Whether rooting for a championship sports team or working on a successful capital campaign, people want to invest time and...
More
JIM STEIER, CFRE CHIEF EXECUTIVE OFFICER TIERED GOALS SET UP EVERY CAMPAIGN FOR SUCCESS Everyone wants to associate with a winner. Whether rooting for a championship sports team or working on a successful capital campaign, people want to invest time and energy and make sacrifices for a champion. To ensure your organization is primed for success, make sure to conduct a planning study prior to conducting a major fundraising effort. This allows your organization to set an attainable goal and come out a winner. But what happens when organizations are faced with projections that won’t allow them to meet all their needs? The key to success is setting a series of tiered goals that fall within the projected dollar range. This positions the campaign for success even if it is unable to fund every possible goal. Using tiered campaign goals is an approach that can prove successful for a nonprofit, its benefactors and volunteers. When employing this tactic, a nonprofit defines the projects that wil
Less
