The Steier Group | 10844 Old Mill Road | Omaha, Nebraska 68154 | PH (866) 391-3244 | FAX (402) 391-3253 | www.steiergroup.com
Volume X | Issue I | Late Summer/Fall 2012
STEIER WIRE
Believe it or not, there are times when it makes
sense for organizations to...
More
The Steier Group | 10844 Old Mill Road | Omaha, Nebraska 68154 | PH (866) 391-3244 | FAX (402) 391-3253 | www.steiergroup.com
Volume X | Issue I | Late Summer/Fall 2012
STEIER WIRE
Believe it or not, there are times when it makes
sense for organizations to conduct back-to-back
campaigns to meet their needs.
Sure, there are several challenges that quickly come
to mind when this approach is considered. They
include:
Donor fatigue: “Didn’t you just ask me for a
pledge?”
Volunteer fatigue: “I am not thrilled about
conducting solicitation visits again so soon.”
Staff fatigue: “The campaign is taking me away
from my real day-to-day job.”
However, there are many positive outcomes when one campaign begins on
the heels of a successful, completed effort:
1. Accomplish a singular large project: A feasibility study projected that
a Midwestern church could raise approximately $2.5 million toward
its new $5 million church. One campaign would have left the church
with extremely high levels
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