Havaianas Shoes & the Global Brand 10

Havaianas Shoes & the Global Brand Havaianas is a popular brand of rubber flip-flop sandals beginning in Brazil, based on the traditional zori sandals brought to the country by Japanese immigrants. Havaianas was a rubber version that had been developed by... More

Havaianas Shoes & the Global Brand Havaianas is a popular brand of rubber flip-flop sandals beginning in Brazil, based on the traditional zori sandals brought to the country by Japanese immigrants. Havaianas was a rubber version that had been developed by Scotsman Robert Fraserhad in 1958 and trademarked in 1962. At the first time, the design women denim of the Havaianas shoe was basic and available only in a limited range of colors, even lacking in variety. Within a year, it became a basic shoe for poor plantation workers in Brazil. Thanks to the discussion of parent company Fraser’s Alpargatas, Havaianas hired the best designers to come up with attractive colours and designs and soon Brazilian and then international celebrities were wearing the new, colourful and stylish, higher-priced sandals. At the same time, tourists were packing the unique, colorful sandals, which they identified with their Brazilian holidays, into their suitcases and taking them home. So, the sale was up and up Less