Corporate Strategies

Advanced Diploma of International Purchasing and Supply Management (VIB, 2002) Page 1 Corporate Strategies 1. Introduction This study note is set in the context of the examination of those elements in the organisation that either have a significant impact... More

Advanced Diploma of International Purchasing and Supply Management (VIB, 2002) Page 1 Corporate Strategies 1. Introduction This study note is set in the context of the examination of those elements in the organisation that either have a significant impact on purchasing and supply management strategies or thinking and approaches that can make significant contributions to corporate strategy and the achievement of overall organisational corporate objectives. This section of module A attempts to examine the current perspectives of corporate strategies and strategic planning and management. 2. Why is Corporate Strategy important? Corporate strategy deals with the fundamental issues that affect the future of the organisation and as such involves the entire organisation. The main purpose of corporate strategy is to ensure that the business survives so it is concerned with the progression and development of the business in terms of differentiation of the company from its rivals, growth, profit Less