How Your Business Can Benefit from Social Media Monitoring

How Your Business Can Benefit from Social Media Monitoring The whole world seems to be focused on social media these days, whether it’s a celebrity feud being played out on Twitter, or your own family and friends sharing stories and pictures on Facebook,... More

How Your Business Can Benefit from Social Media Monitoring The whole world seems to be focused on social media these days, whether it’s a celebrity feud being played out on Twitter, or your own family and friends sharing stories and pictures on Facebook, Instagram or Pinterest. Due to the overwhelming amount of seemingly frivolous information made public via social media, it’s easy to dismiss the idea that you could winnow out practical, actionable data to help your business succeed -- but don’t make that mistake. Social media monitoring offers useful information on everything, from brands, to call center services, to predictions about future trends. The Top Three Benefits of Social Media Monitoring There are many good reasons to take a closer look at what your past, current, and potential customers are saying via social media. In particular, social media monitoring allows you to: ● Uncover customer criticism. By identifying negative customer experiences, you will be able to address no Less