When doing PPC ads, keyword stuffing is not recommended. You should avoid using the strategy with Bing/Yahoo or Google PPC because they will not allow your ads to run. However, you can do several things that will work very well. For instance, in your...
More
When doing PPC ads, keyword stuffing is not recommended. You should avoid using the strategy with Bing/Yahoo or Google PPC because they will not allow your ads to run. However, you can do several things that will work very well. For instance, in your primary ad group, keyword phrases should be in the body and headline. Some people use secondary keywords, so you might want to use those from time to time. What Google will do is recognize that you are trying to attract people for that particular keyword. Depending upon what you are selling, it may or may not work. You have to test to find out. The advertisements that you have need to act as a type of filter if they are to work. You do not want to waste money on people who are not in your target audience. So you can use negative keywords so your ads will not be served at all for those people. Make sure that your advertising copy is targeted very well so that interested potential buyers will click on them. Doing so will provide you with two
Less
