Custom Trade Show Mistakes to Avoid

Common Custom Trade Show Mistakes A great deal of effort, time, and money goes into designing and planning a custom trade show exhibit. As a company showcasing your talents to prospective clients and partners, you want everything at the event to be... More

Common Custom Trade Show Mistakes A great deal of effort, time, and money goes into designing and planning a custom trade show exhibit. As a company showcasing your talents to prospective clients and partners, you want everything at the event to be perfect. Unfortunately, errors do happen. But your trade show experience need not be ruined by common mistakes; mishaps are easily avoidable when you are prepared and attentive. Below are several points to consider for your next custom trade show. Going Overboard with Your Exhibit Space Design Some companies may believe that empty space is bad in an exhibit. They then proceed to fill up the area with unnecessary equipment, custom structures, or media they do not really need in order to make the exhibit seem very full. This presents several problems: you could actually discourage traffic to your exhibit booth, or you might overwhelm visitors with too much information. Your custom exhibit should give visitors a taste of what your company has t Less