CGD 218 Week 4 DQ1
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Brand Identity
As stated in your textbook, “branding is equated with everything from creative strategy to logotype
design. It is said to exist through sophisticated color palettes, product packaging and service
trademarks. Some...
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CGD 218 Week 4 DQ1
download
Brand Identity
As stated in your textbook, “branding is equated with everything from creative strategy to logotype
design. It is said to exist through sophisticated color palettes, product packaging and service
trademarks. Some marketers insist that branding is corporate image. Others align it with cohesive
marketing communications, positioning, slogans or taglines.”
For this discussion, select a company and create a mood board that visually conveys its brand identity.
Your mood board should include images of at least four of the elements (e.g., logo, color palettes,
product packaging, slogans or taglines) described in the quote above.
Your mood board can be created through Microsoft Word, PowerPoint, Glogster
(http://www.glogster.com/), or Adobe Photoshop (converted to PDF). Once it is created, post it to the
discussion forum as an attached file or a link. Describe the elements you included in your mood board,
and explain how each one contributes to the ove
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