BUS 508 Week 4 Assignment 2 Competitive Strategies - Corporate
Culture Apple & Microsoft Business - General Business
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Assignment 2: Competitive Strategies
Due Week 4 and worth 160 points
Choose an industry in which two or more companies has...
More
BUS 508 Week 4 Assignment 2 Competitive Strategies - Corporate
Culture Apple & Microsoft Business - General Business
download
Assignment 2: Competitive Strategies
Due Week 4 and worth 160 points
Choose an industry in which two or more companies has historically competed to maintain a significant
share of the marketplace. These could include: Coca-Cola and Pepsi-Cola, Apple and Microsoft, GM
and Ford Motor Company, or any other well-known pair of competitors.
Write a three to four (3-4) page paper in which you:
1. Determine how each corporate culture differs from the other.
2. Analyze three (3) ways that each unique culture has benefited by the other’s competition.
3. Speculate how each would continue to thrive if its current corporate culture would need to change in
the near future. Be sure to state what change(s) you are speculating on and what led you to identify that
possibility.
4. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other
Websit
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