APPROVED FOR RESALE BY ECOLOGOGICAL LABORATORIES INC.SM Ecological Laboratories, Inc. (“Ecological”), owner of ‐ its respected brands, Microbe‐Lift and Microbe Life Hydroponics, has spent valuable time, resources and funds to...
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APPROVED FOR RESALE BY ECOLOGOGICAL LABORATORIES INC.SM Ecological Laboratories, Inc. (“Ecological”), owner of ‐ its respected brands, Microbe‐Lift and Microbe Life Hydroponics, has spent valuable time, resources and funds to ensure that all Resale outlets will be able to provide consumers our products with the advice, service, knowledge, and support necessary to maintain the highest level of customer and consumer satisfaction. Ecological is committed to developing and maintaining a strong partnership with its independent Resale customers. With that said, Ecological has concluded that certain types of advertising can affect Ecological’s goodwill with consumers and damage the reputation that Ecological products enjoy within the industry and retail marketplace. Ecological therefore has unilaterally decided to formally institute a Minimum Advertised Pricing Policy (“MAPP”), effective July 12, 2018. Objectives of Ecological’s MAPP: There are
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