Madeline's Portfolio

Madeline O’Connor JMC 3423 – 003 Public Relations Writing November 4, 2013 Media Kit Backgrounder — Airplane Advertising 2.0 Innovative publicity for products and services in the air Overview Jetstar has developed a new strategy in the development of... More

Madeline O’Connor JMC 3423 – 003 Public Relations Writing November 4, 2013 Media Kit Backgrounder — Airplane Advertising 2.0 Innovative publicity for products and services in the air Overview Jetstar has developed a new strategy in the development of airline advertising. Airplane Advertising 2.0 will provide an opportunity for marketers to reach a larger audience through a range of destinations across Australia, New Zealand, and the Asia Pacific region. Advertisers can market their campaigns through seven different Jetstar outlets of advertising placement. These outlets include the aircraft interior, aircraft exterior, on board materials, boarding passes and electronic flight tickets, our website, flyers and magazines at the ticket office, and our Facebook page. Since the passengers have a certain amount of idle time when flying with Jetstar, there is a large opportunity for a brand’s message to be interpreted and remembered by the audience the advertiser is intending to reach. Aside f Less