Marketing Interview: Cartoonist Tom Fishburne On Niche
Marketing, Career Goals, And Raving Fans
If youre in marketing or brand management, you probably know Tom Fishburne as the business
cartoonist behind the popular Marketoonist series (read by 100,000...
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Marketing Interview: Cartoonist Tom Fishburne On Niche
Marketing, Career Goals, And Raving Fans
If youre in marketing or brand management, you probably know Tom Fishburne as the business
cartoonist behind the popular Marketoonist series (read by 100,000 people each week), the author of
This One Time at Brand Camp, and a communications consultant to companies like General Mills
and the Wall Street Journal.
This month, I interviewed Tom from his Marketoon Studios office near San Francisco. As someone
who loves both marketing and dry humor, I especially enjoyed hearing Toms perspective on:
How doing what his coworkers called career suicide actually helped at work,
Why the Dollar Shave Club has become so popular,
Why anti-social brands cant just start using social media,
Why Don Draper isnt calling the shots on branding any more,
How the career ladder has turned into a career trapeze,
How theres more to career planning today than just follow your bliss,
How Toms creating a market to connec
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