Corliss Group Online Financial Mag Hong Kong Reading Spain's Economy Through Art Sales
Spain's art world was whiplashed by the country's bubbly rise and quick collapse. Signs of the trauma linger at this year's
ARCOmadrid art fair.
FORTUNE -- At this year's...
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Corliss Group Online Financial Mag Hong Kong Reading Spain's Economy Through Art Sales
Spain's art world was whiplashed by the country's bubbly rise and quick collapse. Signs of the trauma linger at this year's
ARCOmadrid art fair.
FORTUNE -- At this year's 33rd edition of Spain's ARCOmadrid contemporary art fair, it was pretty easy to tell where you
stood in the art world hierarchy.
If you visited over the weekend, you were one of a diminished group of 100,000 or so civilians who forked out between
20 and 40 euros ($27.50 and $55) to bask in art that ran from canonized names like photorealist painter Richard Estes to
up-and-comers like Mexican installation artist Héctor Zamora. But if you attended on Wednesday or Thursday, you were
likely one of the 400 or so rich folks and art institution bigwigs who'd been invited to Spain, your trip paid in full, in the
hopes that you might drop some serious dough on art.
All major art fairs have VIP programs designed to attract big spenders. But A
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