What’s the Secret to Growing Your HBCU?
Let’s face it: these are tough times for everyone, universities included. Schools are
competing for students, with many seeing declines in enrollment for the first time in years.
And asking alumni to contribute can be...
More
What’s the Secret to Growing Your HBCU?
Let’s face it: these are tough times for everyone, universities included. Schools are
competing for students, with many seeing declines in enrollment for the first time in years.
And asking alumni to contribute can be an exercise in frustration.
One Mississippi university is bucking the
trend. Jackson State University (JSU), a wellknown HBCU with a proud history dating back
to 1877, recently focused its attention on its
brand. A change in the university’s
administration prompted them to look at the brand and their marketing efforts with a fresh
set of eyes and with the knowledge that they wanted a quantum leap in the JSU brand. The
new administration saw a dated brand, inconsistent usage, and a series of disjointed, hardto-navigate websites that made a poor first impression on visitors.
In 2012, JSU sent out a bid for vendors to help with the development of a new strategic
marketing plan, to include an updated brand
platform to revitalize the bra
Less
