Spanish Call Center Services – More Than You Might Think!
What would you say if I told you that simply by utilizing Spanish call center services you could
unlock the door to a staggering 16.
3% of the U.
S.
market? That’s the number represented by
the over...
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Spanish Call Center Services – More Than You Might Think!
What would you say if I told you that simply by utilizing Spanish call center services you could
unlock the door to a staggering 16.
3% of the U.
S.
market? That’s the number represented by
the over 50 million Hispanics in the United States, and the demographic is growing
exponentially! Hispanics are projected to grow to more than 66 million by 2020, and that is
simply a market segment not to be ignored!
How can Spanish call center services make a difference in the U.
S.
?
The vast majority of Hispanics living in the United States maintain
strong ties to their cultural heritage.
At this time, some 35 million US residents are still speaking
Spanish at home, and a study by People en Español found that 55% of Hispanics in the US are
relatively ‘unacculturated’.
This group is the least assimilated, and living culturally isolated in
majority-Hispanic communities.
It comes as no surprise then, that this group prefers to
communicat
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