Secret hotels is an innovative approach to booking hotel rooms that has become increasingly influential in recent years, offering benefits to both hotels and consumers. The strategy, also known as the opaque channel, offers savings to customers who are...
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Secret hotels is an innovative approach to booking hotel rooms that has become increasingly influential in recent years, offering benefits to both hotels and consumers. The strategy, also known as the opaque channel, offers savings to customers who are willing to entertain a measure of anonymity in the booking process – not knowing the name of the hotel they will stay in until the booking is complete. In return they receive discounts that are unavailable elsewhere. Certainly unusual as a sales strategy, secret hotels has begun to find favour among both hoteliers and guests.
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